Mailing more often results in LESS unsubscribes!

Contrary to popular thinking, sending email to your list MORE frequently results in a better retention rate. According to Dan Zarella of Hubspot, “...the data rests squarely on the side of “more email.” Yeah, I know it sounds weird, but response rates and unsubscribe rates are such that the more email you send to your contacts, the better.” So start mailing more often!