Science can now tell us that if you have an inferior product, but your marketing is strong enough, customers will still love your product more than the superior product.
Case in point: In a blind taste test, Pepsi activated more dopamine receptors than Coca-Cola. However, once participants were told they were drinking Coke, it then became the greater dopamine producing beverage over Pepsi – even when they were lied to.
It was almost certainly Coke’s marketing that was responsible.
So don't build a better mousetrap... Do better marketing!